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Effective Conversations with Note Holders

As a Note Professional, you probably spend a significant amount of your negotiating and marketing effort on conversations with note holders, then following up with them. With a full list of note holders and consistent follow-up, you’re bound to obtain plenty of new transactions, right? Most of the time, that’s absolutely correct. However, finding the … Read more…

Appeal to Their Senses

The primary purpose of all note business marketing strategies is to deliver a message to the note holder. The message may be an attempt to buy their note, to promote your brand, or to introduce the note holder to your company. In the note business we may be “selling” ourselves, our expertise, or our service. … Read more…

Never Assume

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Junior High School, ah, I remember it like it was yesterday. Lots of friends, fun and good times. And there was lots of learning going on as well in science, english, history and algebra. I don’t … Read more…

Examining the Mind of the Note Holder – Part 3 of 3

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Marketing for notes is more than just sending out a postcard or building a website.  There are many reasons why a note holder responds to your marketing efforts and then subsequently accepts an offer on their … Read more…

Examining the Mind of the Note Holder – Part 2 of 3

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Marketing for notes is more than just sending out a postcard or building a website.  There are many reasons why a note holder responds to your marketing efforts and then subsequently accepts an offer on their … Read more…

Examining the Mind of the Note Holder – Part 1 of 3

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Marketing for notes is more than just sending out a postcard or building a website.  There are many reasons why a note holder responds to your marketing efforts and then subsequently accepts an offer on their … Read more…

Can I Get a Little More?

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… “Your discount is too much; can you pay more?”  In the highly competitive seller financed note secondary marketplace we hear dreaded phrases like that all the time. The easy thing to do is to offer more … Read more…

Ordinary or Special Guests

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… I get many, many calls and emails from new and experienced brokers every month basically asking me what they are doing wrong.  While I am able to ask about what they have been doing, their marketing … Read more…

Cell vs. Land Line

To Cell or Not to Cell Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… I was having a very nice conversation with a note holder the other day.  She was telling me all about her note as I was filling out a worksheet.  She … Read more…

Only Give What You Get

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… The note seller will say, “Your price is too low!” That translates to: “I am not convinced and do not appreciate the value of your service.” If you have properly prepared the note seller to understand … Read more…