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Back to the Basics – Marketing

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital

Your favorite Master Note Buyer – Straightforward, Honest, Fair…

Over the last several months I have been overloaded with note brokers and consultants asking me about what kinds of marketing methods are working now in the seller financed note business. With the down real estate market and the slow economy the number of seller carried back notes is growing and for you to get those note holders to contact you your marketing will be put to the test. I’ve written many, many articles on marketing and even a marketing book for our industry and to tell you the truth, not much has changed in the last couple of years.

Results are achieved through testing and retesting different marketing methods until one works for you. What works for one person doesn’t always work exactly the same for another person.  Maybe you heard that one person has been having good results from direct mail, it doesn’t mean it will work for you. Or another person has been getting deals by using the internet; it doesn’t mean it will work for you.  There are no tricks or secrets or easy ways to get results quickly.

In the seller financed note business we define marketing as finding the most amounts of prospects in the least amount of time for the least amount of money. Your marketing needs to be efficient, targeted and manageable.  Your marketing plan needs to be in writing and you need to have three to five marketing methods working for you all times. In addition, your marketing needs time to work, nothing is instantaneous, you need to be able to sustain yourself while your marketing develops.

After a couple of months of trying a thing or two you may have to tweak something to make it work better or just to keep it working.  It may take six month to a year or more of testing one particular marketing method until you get the results that you want. OR to find out that the marketing method that you were trying doesn’t work for you and you need to focus your efforts on some different marketing methods. Once you achieve the results you were looking for it won’t last forever. You will need to constantly change things up to keep a steady deal flow coming in.

Remember, success demands action! Keep on marketing, it’s going to work! TWITA! (That’s What I’m Talking About!)

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