Note professionals need to build better relationships with note holders and the Good, Fast, Cheap concept can help. You may or may not have heard the well-known, often-quoted concept that all products or services possess two of the following three qualities: Good, Fast, Cheap. It means that every product or service a person uses or … Read more…
In the note business and any other business, knowing the difference between what marketing is and is not is the first step in creating a successful marketing plan. Most marketing veterans know that marketing is just a fancy word for selling. It’s more common sense and patience than anything else. It’s a process and not … Read more…
Running a Note Business is certainly challenging. Aside from the financial constraints, time requirements, and operational difficulties, one of the biggest challenges you have to face is competition. As they say, business is a competition and competition is in itself a business. The big players in the note industry, with their massive marketing budgets and … Read more…
For most Note Businesses the last couple months of the year marks the final stretch to get your marketing and transactions in order to close out the year strong. With the smell of fall in the air, many people look to this time of year to spend vacationing, at holiday events, and with friends and … Read more…
Slow and Steady Still Wins When Marketing for Seller Financed Notes In marketing for performing first position individually held Seller Financed Notes, falling back on my many years of experience and testing, slow and steady is as relevant today as it has ever been. Let’s assume you want to object by saying that we live … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Referral sources can be a consistent source of leads if you learn to cultivate them properly. When developing your own network of referral sources, whether it is attorneys, accountants, real estate agents, financial planners or whomever … Read more…
Given the many and varied forms of electronic communication, you may consider printed marketing materials to be a thing of the past. But nothing could be further from the truth. Though you may spend a good portion of your marketing time online, considering the world at large, a note business still makes its mark with … Read more…
If you want more bang out of your marketing buck but, like most small note business owners, you are short on time, patience and spare cash in your marketing budget, then pay-per-click (PPC) might be right for you to add to your existing marketing plan. Pay-per-click is a form of online marketing. When you type … Read more…
It stuns me how many people who want to be note investors say, “I can’t find any good deals.” Folks, you’re not looking! I think that many new note investors are under the impression that if they decide to become note investors, the “investor fairy” will drop deals out of the sky. Not true! Note … Read more…
While driving back home from the annual Paper Source Note Symposium in Las Vegas a few days ago I was feeling so very grateful for the opportunity to be a part of this wonderful niche business. The true note business and industry as a whole is filled with so many knowledgeable people, so much professionalism … Read more…