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How to Beat the Competition

Running a Note Business is certainly challenging. Aside from the financial constraints, time requirements, and operational difficulties, one of the biggest challenges you have to face is competition. As they say, business is a competition and competition is in itself a business. The big players in the note industry, with their massive marketing budgets and … Read more…

Slow and Steady Marketing Still Wins

Slow and Steady Still Wins When Marketing for Seller Financed Notes In marketing for performing first position individually held Seller Financed Notes, falling back on my many years of experience and testing, slow and steady is as relevant today as it has ever been. Let’s assume you want to object by saying that we live … Read more…

Building a Referral Network

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Referral sources can be a consistent source of leads if you learn to cultivate them properly.  When developing your own network of referral sources, whether it is attorneys, accountants, real estate agents, financial planners or whomever … Read more…

The Importance of Marketing Materials

Given the many and varied forms of electronic communication, you may consider printed marketing materials to be a thing of the past. But nothing could be further from the truth. Though you may spend a good portion of your marketing time online, considering the world at large, a note business still makes its mark with … Read more…

Catching New Note Holders

If you want more bang out of your marketing buck but, like most small note business owners, you are short on time, patience and spare cash in your marketing budget, then pay-per-click (PPC) might be right for you to add to your existing marketing plan. Pay-per-click is a form of online marketing.  When you type … Read more…

Can You Find Good Note Deals

It stuns me how many people who want to be note investors say, “I can’t find any good deals.” Folks, you’re not looking!  I think that many new note investors are under the impression that if they decide to become note investors, the “investor fairy” will drop deals out of the sky. Not true! Note … Read more…

Symposium Recap – Marketing for Notes

While driving back home from the annual Paper Source Note Symposium in Las Vegas a few days ago I was feeling so very grateful for the opportunity to be a part of this wonderful niche business.  The true note business and industry as a whole is filled with so many knowledgeable people, so much professionalism … Read more…

Avoid Creepy Follow Up

Last month I talked about following up person to person by phone, email, direct messaging, etc. yet there are some automated ways that some note brokers have been marketing and following up that need to be addressed as well.  Marketing automation can give us behavioral tracking, an automated marketing engine, and the power to follow … Read more…

Direct Mail Step By Step

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Some of the most successful consultants and note brokers are those who use direct mail.  Direct mail however, has two major drawbacks.  It is expensive and difficult to do correctly.  However, if it is done correctly, … Read more…