Last month I talked about following up person to person by phone, email, direct messaging, etc. yet there are some automated ways that some note brokers have been marketing and following up that need to be addressed as well. Marketing automation can give us behavioral tracking, an automated marketing engine, and the power to follow … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Some of the most successful consultants and note brokers are those who use direct mail. Direct mail however, has two major drawbacks. It is expensive and difficult to do correctly. However, if it is done correctly, … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Having just gotten back from the first ever Paper Source Note Symposium I wanted to give you an overview of what came up over the three day event. The theme of this Symposium was Marketing and … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Those of you that know me at all know that I am a little bit, um let’s say “particular,” about marketing my note and cash flow business. Yet in reality if you are not as “particular” … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… It amazes me how often I am asked about marketing for notes. On a weekly basis I hear the same questions, what works best? What works in today’s market? What about direct mail? What about the … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… The economic tide continues to deliver plenty of ebb with very little flow. The impact of a down economy, unstable real estate markets, decreased spending and tanking consumer confidence is being felt by companies across the … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… I believe that most people go into the note business backwards. They develop their website, get business cards and then sit and wait for note holders to come to them. Yes, those tools are a must … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Direct mail, used by the most successful note brokers, can be extremely lucrative as a marketing tactic. You simply have to avoid the common mistakes that can lead to waste. Direct mail has two major drawbacks: … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… I’ve been through this before, I already tried that, it doesn’t work for me, I don’t know how; are all comments I hear consistently from individuals trying to market for their business. As we all know … Read more…
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital Your favorite Master Note Buyer – Straightforward, Honest, Fair… Over the last several months I have been overloaded with note brokers and consultants asking me about what kinds of marketing methods are working now in the seller financed note business. With the down real estate … Read more…