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Secrets of Paper - The Definitive Note Business Resource

The purpose of the Secrets of Paper is to provide quality information and educational opportunities through superior products and action-oriented workshops.  Our vision is to help you to create a rewarding Note Business through specific opportunities, products, seminars, workshops, newsletters and conventions.  Each product and event below provides the latest and the most current information to help develop your Note Business knowledge base and encourage you to take a more active role in brokering and investing in real estate secured notes.


       

Every Single Profitable Note Marketing Idea

In The World (almost)

 

Produced by Secrets of Paper - the Definitive Source for Note Business Education

www.secretsofpaper.com

Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital

Your favorite Master Note Buyer – Straightforward, Honest, Fair…

www.armstrongcapital.com

 


Every Single Profitable Note Marketing Idea

In The World (almost)

with Note Holders Handbook on Disk

$47.50

E-Book available only $37.50

Click Here to Order

Every Single Profitable Note Marketing Idea In the World (Almost)!  With the customizable "Note Holders' Handbook" on CD Rom.  By Jeff Armstrong & Jon Richards.

Free brochure ideas, direct mail flyers, letters, and much more. Feel free to copy and adapt the many ideas in this book. Included is a CD Rom with a complete copy of a "Note Holders' Handbook" which you can copy, make your own, and use in many different ways to get notes flowing to you like steel to a magnet!

Yes, there are powerful techniques for finding a steady flow of profitable mortgage notes. You'll find dozens of practical tools that you can start using right away to turbo charge your note buying business.

There are thousands of mortgage notes waiting to be purchased, but most of them are junk. They just aren't investment quality. Finding the good ones is like panning for gold. You have to wash a ton of gravel to find a nugget.

What does this mean for you as a note buyer? It means that you must have a marketing plan in place that will generate a steady flow of mortgages for your consideration.
A powerful marketing plan!

In this influential book you will learn the inside secrets that successful note brokers have been using for years to build a successful note business.

In this manual you will learn

  • All of the important ways to spread the news about your note buying service.
  • How to contact note holders.
  • How to develop a pool of professional referral sources who will send you notes, and you can pay them a referral fee from you commissions.
  • To build your business through centers of influence.
  • To use the media in a low cost way.
  • How to use the Internet in creative ways
  • About telemarketing without pain.
  • How the professionals develop a profitable direct mail campaign.
  • To develop niche note markets no one else is taking advantage of.
  • Plenty of marketing materials you can copy and improve on.
  • Several ways to use a “Note Holders’ Handbook” in your marketing.
  • About note negotiating, unusual note profits, making presentations, and
  • Much, much more.

You'll see examples of letters, postcards, brochures, flyers, ads and other original promotional material that would cost you hundreds of dollars to create. This material is original with us and we authorize all of those who purchase this manual the right to use any and all of these tools to promote your note business. It will give you the kind of results you have always hoped for.

This manual Is filled with priceless techniques, tips, plans and examples to generate a flood of cash flows to your office. We've kept the price so low that you just can't afford not to have it. Order right now so you can put these powerful tools to work for you as soon as possible.


Table of Contents

Introduction......................................................................................8

Chapter 1: Professional Referral Sources......................................11

    More Examples of Professional Referral Sources.....................13

Chapter 2: Meeting With Sellers.....................................................19

    Lead Generation...........................................................................20

Chapter 3: Advertising.....................................................................22

    The Rule of Seven.........................................................................22

    Note Seller Centered Advertising................................................23

    Newspapers...................................................................................25

    How to Write Great Classified Ads..............................................27

    Radio..............................................................................................27

    Television.......................................................................................28

    Other Advertising..........................................................................29

    The Press Release.........................................................................31

    More About Press Releases.........................................................32

    Resources.......................................................................................33

Chapter 4: The Internet.....................................................................34

    Newsgroups....................................................................................34

    Internet Tactics..............................................................................35

    Super Information Highway Robbery (Satire J).........................35

Chapter 5: Telemarketing.................................................................38

    Reverse Ad Marketing.................................................................39

    Ad-Booklet-Telemarket Approach to Working with Realtors and FSBOs.....41

Chapter 6: Direct Mail......................................................................42

    Attention Grabbing Words............................................................48

Chapter 7: Notes at Point of Purchase.............................................51

    Letter to Realtors and FSBOs......................................................53

    Legal Aspects of Simultaneous Closings......................................66

Chapter 8: Direct Contact.................................................................69

    Fear of Rejection...........................................................................69

Chapter 9: Niche Markets................................................................71

    New Opportunities in Auto Paper.................................................71

    Factoring........................................................................................74

    How to Profit From Real Estate Commission Notes...................75

    How To Buy Commission Notes...................................................76

    Judgment Investing.......................................................................77

    Four steps to Profits in Judgments...............................................78

    Church and Marina Notes............................................................81

    Lottery Winnings...........................................................................83

    Meat Paper....................................................................................86

    Structured Settlements..................................................................87

    Business Notes..............................................................................88

    Business Note Books....................................................................97

    Viatical Investments......................................................................100

    Sold Out Juniors.............................................................................100

Chapter 10: Presentations.................................................................102

    Riches From Realtors....................................................................102

    Position Yourself As An Expert And A Resource.........................105

    How To Market By Public Speaking.............................................106

    How to Get Yourself on TV or Radio.............................................107

    Talking to Note Sellers...................................................................110

    Marketing Your Note business......................................................112

Chapter 11: Negotiations....................................................................114

    Rapport............................................................................................114

    Top Ten Telephone Techniques.....................................................116

    Negotiation Mistake.......................................................................116

    Only Give What You Get................................................................117

    Communication Secrets...................................................................118

    Communication is the Key...............................................................119

Chapter 12: Marketing Materials.......................................................120

    A Marketing Myth...........................................................................120

    Your Business Card: Your Billboard to Success.............................120

    Your Logo..........................................................................................122

    Your Brochure...................................................................................123

    Video Brochure.................................................................................125

Chapter 13: More Ideas and Suggestions...........................................126

    Business Cards and Your Bills.........................................................126

    Note Holder’s Handbook..................................................................126

    Guarantees.........................................................................................127

    Guerilla Marketing............................................................................128

Chapter 14: Unusual Notes...................................................................130

Chapter 15: Using Your Own Money....................................................134

Chapter 16: Miscellaneous....................................................................135

    Non-Stop Business.............................................................................137

Chapter 17: How To Use the Note Holder’s Handbook......................138

Chapter 18 Way-Out Ideas....................................................................140

    Duping Jay Leno.................................................................................140

References..............................................................................................143

Index........................................................................................................144

 


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Last edited:  12/01/15 06:41:00 PM